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9 a.m.–11 a.m. • Michael Senger, StoneMass |
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Facebook and Twitter are tremendously fast-growing business-networking platforms that can help business owners and salespeople increase their contact list – and sales – exponentially. With more than 900 million people using online communication networks, and millions more people getting connected daily, these are business tools crucial to your sales success. Get started today with this step-by-step tutorial that will have you posting, tweeting and sharing content in no time. In this interactive, hands-on session, you’ll learn how to:
- Set up your own Facebook company page and win 1,000 fans in 30 days
- Create a Twitter account, and grow your followers by 500%
- Cultivate compelling conversations within your social media networks
- Measure and track your online success
- Create a long-term social media marketing strategy as part of your company’s overall marketing plan
Michael Senger is CEO and founder of StoneMass, a Web marketing services and product development company that specializes in Web strategy, Web design and social media marketing. StoneMass helps companies make the most of their online presence, from a visitor experience and a company ROI. In 2010, he launched SMpublisher™ – a Facebook product to help suppliers promote their product catalogs throughout their distributors’ Facebook fan pages. Senger is also president of the San Diego Direct Marketing Association (SDDMA), a valuable resource to local professionals for results-driven direct marketing techniques, creative strategies and educational and networking opportunities. |
9 a.m.–11 a.m. • Ryan Sauers, Sauers Consulting Strategies |
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Are you looking for concrete ways to increase your sales performance? Do you want to find and cultivate new prospects and grow your existing client base? If so, attend this interactive power session where you’ll get 35 creative and easy-to-implement sales ideas – with real-world examples of how and why they work. You’ll also learn:
- Time-saving techniques to help you up your sales game
- How to identify more qualified buyers in your market
- How to successfully market and sell to those buyers
- Ways to gain an extra edge and grow your business in 2012 and beyond
Ryan Sauers is the owner and president of Sauers Consulting Strategies. With nearly 20 years of experience, a master's degree in organizational leadership and a bachelor's degree in communications, Sauers blends academics with professional experience to unite human relations theory and real-world application. He is also the director and a founding member of the Certified Marketing & Sales Professionals Association, and is one of a small group worldwide to have achieved the CME (Certified Marketing Executive) through Sales Marketing Executives International. Sauers, a frequent speaker at industry events, writes feature articles in several media outlets on topics such as sales, marketing, communications, leadership and human relations. His book, Everyone Is in Sales, was published in January 2012. |
9 a.m.–11 a.m. • Jimmy Lamb, Sawgrass Technologies |
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Learn step by step how to build a distinctive, varied and high-quality promotional program that includes decorated apparel and advertising specialty items for clients in five hot markets that are currently investing in their marketing efforts. You’ll leave this session knowing how to position yourself as a skilled promotional-program designer with knowledge about the latest advertising specialty products, wearables styles and imprinting options available. In this session, you’ll:
- Learn the key components every apparel program must offer
- Uncover ways to find the buyers in each market, pitch your program and close the deal
- Discover techniques for making your custom designs and imprints difficult to imitate
- Learn new strategies for using mixed media, special inks and embroidery techniques to create unique images
- Gain strategies to increase sales with complementary or add-on products
Jimmy Lamb is the manager of communication for Sawgrass Technologies. He’s an award-winning author and international speaker with over 20 years of apparel-decoration business experience. He has extensive knowledge in many facets of commercial embroidery and digital decorating, including business startup, operations, techniques, marketing and more. His articles appear in various industry magazines, and he’s the author of The Embroidery Business Survival Guide. |
9 a.m.–11 a.m. • David Blaise, Top Secrets of Promotional Products Sales |
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MARKETING WORKSHOP – 1 hour
Total Domination: How to Quickly and Affordably Master Your Market
Total market domination means creating top-of-mind awareness among the most influential people in your community, and positioning yourself as the only viable choice for results-oriented promotional campaigns. If you want to master your marketplace without busting your budget, you need a plan.
In this fast-paced seminar, you'll learn:
- Proven strategies designed to help define your markets and sub-markets
- How to position yourself differently and better than your competition
- How to strategically roll out your plan, regardless of your budget.
SALES WORKSHOP – 1 hour
No Excuses: Your $100,000 a Month Action Plan
Every dollar you earn in advertising specialty sales comes from your current and future clients. Generating a steady $100,000 per month is only possible by maximizing your existing relationships, adding the appropriate new ones, and balancing seasonality. In this information-packed session, you'll discover:
- The blueprint to consistent revenue
- Five critical habits of $100,000-per-month producers
- The science of cultivating counter-seasonal sales
- How to reduce or eliminate "slow spots" in your sales calendar
- The "no-excuses" approach to prospecting and conversion.
You'll leave these power sessions with two exclusive action plans:
- A fully customized, ready-to-implement plan for total market domination
- A "10-Step Action Plan" for creating a consistent $100,000 a month in promotional products sales.
David Blaise is an industry entrepreneur, author and business consultant. In 1998, he created Top Secrets of Promotional Products Sales, the industry's premier "success system in a box." Since then, he has built the most recognized and successful training brands in the industry, including Top Secrets of Multi-Million Dollar Producers, Sledgehammer Marketing, The Ultimate Makeover System and The Power of Promotional Products. Currently, David's company helps thousands of industry professionals each year to increase sales, improve profit margins and grow their businesses on a guaranteed basis. |
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